Product designer with 10+ years of experience crafting human-centered digital interfaces.
Skilled in driving the full design process. I focus on aligning user needs with business goals to drive meaningful improvements in key product metrics.
Selected product challenges from travel tech and beyond
Dec 2019 — Present
Scope: 100+ studio projects
Project budget: € 22K+ per site
A design agency focused on corporate projects in the industrial and real estate sectors
Aug 2018 — Dec 2019
Oct 2016 — Jul 2018
Design agency creating websites, brand identities and print materials for local businesses
May 2014 — May 2016
End-to-end
design
UI/UX & CX
Focused on clarity, scale, and logic across the entire user journey. Interfaces are not just polished — they behave predictably, support edge cases, and stay consistent as products evolve.
Data-driven design
Design decisions are grounded in research, metrics, and A/B testing. Success is measured not only by outcomes, but by understanding what truly drives user behavior.
Design Systems
Created modular, reusable components and scalable patterns that help teams move faster, reduce design debt, and maintain coherence across platforms.
Visual design
I bring extensive experience in designing high-end websites recognized by Awwwards, along with skills in 2D/3D illustration and UI animation.
Design Leadership
Led initiatives messy problem. Facilitated team syncs, mentored peers, and built processes that helped everyone move forward with clarity.