Product designer with 10+ years of experience crafting human-centered digital interfaces.
Skilled in driving the full design process. I focus on aligning user needs with business goals to drive meaningful improvements in key product metrics.
Selected product challenges from travel tech and beyond
Staff product designer
Tutu · Dec 2019 · Present · 5+ yrs
I’ve been improving key metrics in our products including ARPU, LTV and conversion rate through iterative end-to-end design. Contributed to the growth of teams: Buses, Cross-Product Search, Design system, “Travel Guide”, and B2B team.
Accomplishments
• Led analysis and redesign of search and sales funnel, driving 5-10% uplift in conversion across all verticals and directly impacting revenue for a product used by 35+ million users monthly
• Played a key role in building the foundation of Tutu’s design system, which reduced time-to-market by up to 25%. By December 2024, despite only 60% adoption across products, system was already saving company C250,000+ annually
• Transformed 100+ custom overlays into a unified system of 20+ reusable patterns — resolving cross-team misalignment, improving design consistency, and reducing handoff friction and design clarification needs by over 60%
• Reduced refund-related support calls in the bus product by 25% through UX improvements and expanded coverage of return scenarios
• Increased the share of refunds issued via Tutu certificates instead of money, leading to higher customer retention by 20% and directly impacting LTV
• Re-launched “Travel Guide” product with SEO and media goals; First MVP version achieved +13.5% CTR to articles, +5% articles per visitor
• Took a leading role in shaping design guild practices: initiated and maintained design review processes, improved Figma file structure and maintenance, and helped define company-wide design principles
Company: tutu.ru
Users: 35+M MAU
Tutu is the most visited online travel service in Russia where users can buy train, plane and bus tickets, book hotels, find train or bus schedules and use AI travel assistant
Web designer & Art Director
Greencow agency · Oct 2016 — Dec 2019 · 3 yrs 3 m
Led the full product design process at a creative agency, evolving from hands-on UI concepting and prototyping to overseeing project delivery, visual direction, and a small design team
Accomplishments
• Transitioned team from Photoshop to Sketch + Zeplin, reducing handoff time by over 50%
• Led end-to-end design on 5 websites that received Honorable Mention awards and one Site of the Day from Awwwards
• Expanded the studio’s creative toolkit by introducing illustrations by myself — a powerful alternative when photo or video production wasn’t feasible due to client constraints — enabling us to take on at least 5 additional projects
• Tamed scattered communication across 3 messengers and email by introducing a centralized Slack workspace — reduced message loss, improved cross-functional alignment, ended the broken-telephone effect, and ensured full project context and materials were accessible to the whole team
Company: greencow.ru
Scope: 100+ studio projects
Project budget: € 22K+ per site
A design agency focused on corporate projects in the industrial and real estate sectors
Web & Graphic Designer
Vysoko agency · May 2014 - May 2016 · 2 yrs 1 m
Accomplishments
• Designed and delivered 5 e-commerce and corporate websites, helping clients move from manual processes to digital workflows
• Introduced interactive prototypes to improve design validation and presentation
• Improved design-to-development handoff with structured files and detailed specifications in Photoshop, before modern UI tools became
• Took over direct client communication and running briefings
• Created brand identities, logos, and marketing materials for businesses in tourism, chemical, and retail sectors
Company: v-ba.ru
Design agency creating websites, brand identities and print materials for local businesses
End-to-end
design
UI/UX & CX
Focused on clarity, scale, and logic across the entire user journey. Interfaces are not just polished — they behave predictably, support edge cases, and stay consistent as products evolve.
Data-driven design
Design decisions are grounded in research, metrics, and A/B testing. Success is measured not only by outcomes, but by understanding what truly drives user behavior.
Design Systems
Created modular, reusable components and scalable patterns that help teams move faster, reduce design debt, and maintain coherence across platforms.
Visual design
I bring extensive experience in designing high-end websites recognized by Awwwards, along with skills in 2D/3D illustration and UI animation.
Design Leadership
Led initiatives messy problem. Facilitated team syncs, mentored peers, and built processes that helped everyone move forward with clarity.
Software & tools
Figma
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Sketch
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Framer
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Adobe
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Photoshop
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Illustrator
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After Effects
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Jitter
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Blender
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Cinema 4d
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Zbrush
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Clip studio paint
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AI tools
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JIRA
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Confluence
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Miro
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Hotjar
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HTML
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CSS
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JS
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Git
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Docker
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etc